Indus App Store Launched by PhonePe To Compete Google Play Store

Indus App Store: PhonePe Introduced the Indus Appstore To Compete With Google Play Store

The Indus App Store is a recently created Android application marketplace that was launched by PhonePe. Launched on February 21, 2024 the Indus App Store, also known as Indus App Bazaar, is an Android app store operated by PhonePe, a company owned by Walmart. PhonePe declared the opening of their Indus Appstore for consumers at Bharat Mandapam in New Delhi.

The native Android mobile app store Indus Appstore was created to meet the specific cultural and localized demands of Indian customers. It aims to give consumers a customized, relevant, and localized experience across a wide range of categories.

Users can browse the app store in their favorite language thanks to the availability of the Indus Appstore in 12 Indian languages in addition to English. In this article we will discuss in detail about the Indus app store with its history, benefits and how to download.

App Name Indus App Store
Download Link Click Here
Industry Technology And Internet
Headquarters Bengaluru, Karnataka
Type Private Held

Overview Of Indus OS and Indus App Store

Rakesh Deshmukh, Akash Dongre, and Sudhir Bangarambandi, all graduates of the Indian Institute of Technology, founded the company in 2013. Dongre and Bangarambandi are still employed by Indus Appstore as chief technology officer and chief product officer, respectively, although Deshmukh resigned as CEO in January.

Indus App Store’s purpose is to give Indian customers a domestic substitute for the widely used Google Play Store. They are providing a wide range of more than 2 lakh games and applications in 45 categories.

With over 10 crore users, the firm collaborates with leading OEMs such as Samsung, Karbonn, Micromax, and nine more Indian OEMs. Currently, Indus OS employs around 80 to 100 people and maintains offices in Singapore, Delhi, and Mumbai.

A seasoned professional, serial entrepreneur, and IIT Kanpur alumnus, Hari Padmanabhan, is one of the company’s seed investors. Several investors, including JSW Ventures, VenturEast, Omidyar Network, Samsung Ventures have contributed to the company’s funding.

Features And Benefits Of The Indus App Store

  1. Multi Language Support:

With a simple toggle, users can switch between the 12 regional languages supported by the Indus Appstore. Users can explore the same collection of applications, with real-time translations. Twelve Indian languages are supported in this app including English, Bengali, Assamese, Malayalam, Tamil, Telugu, Hindi, Gujarati, Marathi, Urdu, Odia, Punjabi, and Malayalam.

  1. AI Recommendation:

Al-driven suggestions are also made possible via the Indus Appstore. As you use the app store consistently, it will provide recommendations tailored to your unique preferences. Additionally, location-based suggestions will also be supported by it.

  1. Device Storage Management:

Managing device storage is another goal of the app store. The Indus Appstore analyzes use data from past months to suggest which applications customers should uninstall and which they should put to sleep.

  1. Video-led App Discovery:

Video-led discovery, in which the app’s creators create content around it, is also supported by the Indus app store. As a result, every time you search for an app, a video trailer that offers information about it will show.

  1. Mobile Number-Based Login:

The Indus App Store offers OTP-based login, in contrast to other app stores which need an email address to log in. Users will always see a phone number verification option when they log in, and the Indus Appstore will then present content tailored to that specific mobile number profile.

  1. 24x7 Customer Support:

With guaranteed assistance and prompt resolution of issues, Indus App Store provides email or chat bot support that is available 24/7.

  1. No In App Payment Commission:

The Indus Appstore gives game and app creators the freedom to use any third-party payment gateway for in-app purchases, and if they opt to utilize an external payment gateway, there won’t be any commission fees.

Download And Install The Indus App store


  1. First of all, you need to visit the official Indus app website from this link:

  2. Make sure you have enabled the install unknown source feature if you are downloading the APK file from Google Chrome browser.

  3. After downloading the APK file, Install the Indus app on your mobile.

  4. Open the Indus app, select the language and create an account with your mobile number to use the Indus app store.

  5. Once you’re in the app store, explore or search for the desired app and click on the download button to install it.

Final Words

Indus App Store is an Android application that was launched by PhonePe. Indian users can download more than 2 lakh mobile applications and games from the Indus Appstore in 45 different categories. A brand-new feature based on videos has been implemented by the app store to boost user interaction with new app discovery. This app store is easily accessible to users in 12 Indian languages, meeting the language preferences of 95% of Indians.


Q.1 What is the Indus App Store?

Ans: The native Android mobile app store Indus Appstore was created to meet the specific cultural and localized demands of Indian customers. You will get over 2 lakhs apps and games in this app store with different categories.

Q.2 Who is the owner of the Indus App Store?

Ans: Rakesh Deshmukh, Akash Dongre and Sudhir Bangarambandi are the owners of this app store.

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